When a founder types “best CRM for early-stage SaaS” into ChatGPT or Perplexity, no auction runs. No PageRank fires. The model pulls from what it was trained on and what it can access — structured content, authoritative sources, entities it understands clearly.
If your brand isn't part of that retrieval surface, you don't exist in the answer.
Upcord builds the conditions that make AI systems cite, recommend, and reference your brand consistently.
Before we touch a single piece of content, we establish where your brand currently stands inside AI-generated answers.
We identify how your ICP actually queries AI platforms. Not keyword lists — real prompt behavior. Problem queries. Comparison prompts. “Best for X” queries. Alternative lookups. Integration questions.
We run these across OpenAI, Perplexity, Google AI Overviews, and other relevant platforms to document:
The output is your AI Visibility Baseline — a documented starting point we measure everything against.
Volume doesn't drive retrieval. Structure does.
AI systems retrieve from content that is clearly organized, semantically precise, and directly responsive to the queries your buyers are asking. Generic blog content doesn't cut it.
We build purpose-built surfaces that AI systems can parse and pull from:
Each surface is built to serve a specific retrieval scenario — not to inflate a content calendar.
AI systems weigh external signals heavily. A brand mentioned once on your own site carries far less weight than a brand referenced consistently across trusted third-party domains.
We identify the domains that AI systems in your category already cite — industry publications, aggregators, review platforms, data sources — and work to earn placements there.
This is not link building for SEO. It's citation building for retrieval.
We focus on placements that are:
No forum manipulation. No synthetic mentions. No shortcuts that create risk.
We re-run your original prompt clusters after each cycle and track directional change across:
You receive a structured AI Visibility Report showing before/after movement. We use this to prioritize the next cycle of work.
Upcord is a structured AI visibility program for B2B SaaS companies. We help your brand become part of how AI systems retrieve and recommend in your category.
A full audit of how your ICP queries AI platforms, which competitors are being cited, which domains AI systems are sourcing from, and where your brand currently stands. Delivered as your AI Visibility Baseline.
We design and build the retrieval surfaces that AI systems pull from — comparison pages, use-case pages, “best for” category pages, structured FAQs, and entity-clarity improvements. Built for retrieval logic, not content volume.
Identification of the external domains driving citations in your category, followed by earned placements across relevant aggregators, publications, and industry references.
Ongoing prompt-cluster tracking and reporting across major AI platforms. We document mention frequency, citation sources, position in answers, and contextual framing — before and after each program cycle.
We don't guarantee placement inside any AI system. No one can. The models make their own retrieval decisions.
We don't manipulate forums, fabricate mentions, or use content spam. These approaches create short-term noise and long-term risk.
We execute a structured, measurable framework and track directional improvement. That's the offer.
Upcord is built for B2B SaaS founders and marketing leaders at companies where:
If your buyers are using AI to research your category — and they are — this is the channel that needs attention.
Get a free AI visibility audit. See how your brand shows up in ChatGPT, Perplexity, and Gemini today.
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